As The Verge reported back then, the Logitech HD Webcam C270, which usually costs just $24.99 retail, was selling for up to $130. Affordable models from recognizable brands dried up on store shelves and websites, only to quickly reappear days-or even hours later-for hugely inflated prices. Now, however, people with higher-end Canon, Sony, and Fujifilm DSLRs and mirrorless cameras can use their upgraded gear to get clearer picture during streams and recording sessions.īack in April, demand crushed the market for external webcams. Many built-in computer webcams are still relatively low-resolution with lackluster lenses that make you look equal parts grainy and smeary when you’re trying to interact with your friends, family, and coworkers. Chances are, the webcam on your computer wasn’t ready for its new place in the spotlight. People are flocking to video-chatting services and big tech companies like Facebook, Google, and Microsoft are providing users with an ever-increasing arsenal of options when it comes to face-to-face calling. Social distancing suddenly made webcams extremely important.