Of course, your client has been thrilled with the work you’ve done on the original letterhead and you don’t want them to be disappointed with anything that you submit, so it’s important to have an upfront discussion about what you can and can’t control when it comes to converting your artwork into Word. And while we’re discussing letterheads in this example, the same techniques can be applied for any custom Word template (like envelopes, reports, invoices etc) Setting Expectations Still, I’m sure you want to save our planet as much as I do, so let’s discuss how we can make this happen. Good luck to them, I say, until they ask me to convert the amazing letterhead I’ve just designed for them in InDesign into a Word template that can be used by their administrative staff and sent via email, rather than snail mail. While there’s nothing I like more than a beautiful coated PANTONE ink on some quality textured heavy stock, I can totally understand businesses that want to send letters, invoices, and quotes via email, rather than expending energy and cash on paper, printing and postage. In these modern times of environmental responsibility, plenty of companies are choosing to ‘go green.’ And while we all have different opinions on the best way to reduce, reuse, recycle – printing is one of those areas where businesses often choose to save costs and reduce their environmental footprint.
